IDENTITY THEORY (IT) SOCIAL IDENTITY THEORT (SIT)
1) Concept of self normative behaviours
Individual (self-construal) Social group (group-based self-construal and identification)
Roles and person identities (linked to concept of space/place/family ties/professions) Social categories and group membership (in-/out-group classification)
2) Identity activation and salience
Role identities based on social interaction and organized hierarchically based on concept of self. Also linked to probability of invoking a specific action (behaviour) based on a role. Uniformity of perceptions and actions based on group identity and categorization (in-/out-group). Perceptions based on cognitive, attitudinal and behavioural mechanisms.
3) Process after identity activation
Cognitive processes linked to self-verification. Cognitive processes linked to (de)personalization and categorization (biases).
Key motivational processes: self-efficacy and resilience. Key motivational processes: self-esteem, optimal distinctiveness, uncertainty reduction.