Scholars	Academic Institutions			Examples: Best practices
		Universities, Business School	Journals	Associations	General	IB
Intent/commitment	View of scholarships and its goals	Reward systems	Review process	Membership	Granting agencies	JIBP AIB Insights
Familiarity/ engagement	Questions addressed; knowledge of challenges	Foster engagement with practice	Practitioners on editorial boards	Promote engagement with practice during events, e.g., international organizations	SMS society and journals; AEA; Journal of World Trade	Journal of World Investment and Trade
Outreach	Engagement with practice	Visibility in the practice milieu	Distribution venues, mailing lists	Communication channels	HBR ISDS	AIB-UNCTAD