Introduction
Scholars and practitioners alike have long argued that state-owned enterprises (SOEs) and privately owned enterprises (POEs) display different preferences when making foreign direct investment (FDI) strategic decisions, including entry and establishment modes, location choice, speed, alliance formation, and partner selection (Cuervo-Cazurra, Grosman, & Megginson, 2023; Dikova & van Witteloostuijn, 2007). However, existing work on this topic mainly focuses on the advantages and disadvantages at the macro level to explain why and how SOEs make different strategic choices compared with POEs, and has used variables such as differences in ownership structure (i.e., state control vs. private control), home- and host-country institutional factors, firms’ resources, and non-market influences (Cuervo-Cazurra & Li, 2021). For instance, at the country level, scholars have studied geopolitical factors, cultural and institutional distances, and home- and host-country (il)legitimacy (Cuervo-Cazurra, Grosman, & Megginson, 2023). At the firm level, scholars highlight that firm size, profitability, and financing costs affect the different strategies of SOEs and POEs (Dikova, Panibratov, & Veselova, 2019; Tihanyi et al., 2019) . Collectively, these studies have provided a solid framework to understand the differences between the FDI strategies of SOEs and POEs.
However, one challenge of the existing framework that explains the differences in the strategic choices between SOEs and POEs is that a systematic analysis of micro factors, such as the role of managers, remains nascent. That is, as existing studies highlight, while managers in both SOEs and POEs have been increasingly granted greater decision-making autonomy over FDI strategies (Bruton, Peng, Ahlstrom, Stan, & Xu, 2015; Buckley et al., 2015), managers’ characteristics such as risk propensity play a more important role in FDI decision-making (Boustanifar, Zajac, & Zilja, 2022; Buckley, Chen, Clegg, & Voss, 2016; Santangelo, Phene, Coviello, Tung, & Felin, 2024). After all, at the end of the day, it is these managers who are making the FDI decisions. The lack of a thorough understanding of the micro-dynamics of FDI decisions may be partially due to neglect of variations within the categories of SOE and POE (Buckley et al., 2016); it may also be because of the intrinsic complexities in comparing SOE with POE managers, given their significant variations in country of origin, personal experiences, and political tendencies. For example, when studying China (also our context), POE managers are more market-oriented, and their behaviors fit traditional entrepreneurial and international business theories. Their SOE peers, however, are more like government officials and thus require distinct theoretical perspectives for analysis.
While the differences that emerge from ownership structure and other macro-level factors remain, failing to account for managers’ roles in explaining and predicting the differences between SOE and POE strategies results in incomplete explanations. Specifically, we argue that to reach a better understanding of FDI decisions, it is crucial to examine the characteristics and proclivities of the managers who make these decisions (Kocoglu & Mithani, 2024), both within the SOE or POE categories and between SOEs and POEs. We thus call, in other words, for a micro-foundations perspective. By micro-foundations, we refer explicitly to the individual-level attributes, behaviors, and interactions of managers that underpin firm-level strategic decisions (Barney & Felin, 2013; Buckley et al., 2016; Felin, Foss, & Ployhart, 2015). Recent studies suggest that in countries characterized by high-quality governance and market-oriented policies, managerial behavior between SOEs and POEs tends to converge (Grøgaard, Rygh, & Benito, 2019). Thus, the micro-foundational variations we discuss may be most prominent in emerging or transition economies with distinct political and institutional contexts.
In the focal study, we limit our discussion to a specific context and phenomenon (Santangelo & Verbeke, 2022): the differences in risk preferences of Chinese SOE and POE managers, in which we can observe variations at the micro level in at least two ways. First, Chinese SOE managers have markedly distinct career paths and tenures (Li & Qian, 2013; Peng, Bruton, Stan, & Huang, 2016). A typical SOE manager will have spent several years in government service, an experience rarely seen among POE managers. This government service provides them with abundant political connections and divergent ideological imprints, leading to different risk preferences. Second, even among SOE or POE managers, variation exists across firms. For instance, central and provincial SOE managers serve within distinct bureaucratic and party systems (Cuervo-Cazurra, Inkpen, Musacchio, & Ramaswamy, 2014), leading them to perceive FDI risks differently. Conversely, while the tenure of a private-firm CEO averages six years, considerable variation exists (Darouichi, Kunisch, Menz, & Cannella, 2021). When the CEO is also the founder of the firm, tenure varies further, influencing their risk preferences. Therefore, their strategic choices reflect different risk preferences and expected returns. Higher (lower) risk tolerance predicts majority versus minority equity, larger versus smaller deal size, and earlier versus later market entry (Buckley et al., 2016; Dikova & Brouthers, 2016). Thus, we stress that the two major factors shaping managers’ preferences in FDI, namely personal experience and expectations, are markedly different- and hence influence their FDI decisions.
In this paper, we theorize that incorporating these micro-level factors will help us better understand the different strategies adopted by SOEs and POEs. We propose that differences in managers’ past experience and in their future expectations from foreign expansion affect firms’ FDI strategies. While previous research has identified structural and institutional differences between SOEs and POEs, our study uniquely contributes to this literature by systematically integrating micro-level managerial factors. We thus offer a deeper and more actionable understanding of why and how managers in SOEs and POEs make divergent FDI decisions (Lai, Morgan, & Morris, 2020).
In the following sections, we first summarize the main differences between SOE and POE managers, particularly their career paths up to now (i.e., the past) and their future trajectories. Then we argue that a micro perspective can potentially fill the gap in explaining the differences between SOE and POE internationalization strategies (i.e., the present).
Micro Factors Shaping Managerial FDI Risk Preferences
Variances between SOEs and POEs
In this study, we unpack how past experiences and future expectations jointly shape SOE and POE managers, which in turn steer FDI choices. Specifically, we focus on Chinese SOEs and POEs as exemplars from an emerging-market context (Awate, Brandl, Hobdari, & Newburry, 2025), examining how these managers’ career trajectories and incentive structures affect their risk preferences in FDI decisions. As SOEs around the world have grown larger and have granted greater decision-making autonomy to managers (Peng et al., 2016), managers play a more important role in FDI decision-making processes. However, the prior experiences of SOE managers and their expectations for the future differ drastically from those of POE managers (Fan, Wong, & Zhang, 2007). We highlight two crucial aspects that take these micro-foundations into account and consider how these factors influence managers’ risk preferences, which ultimately shape their FDI decisions. We first consider FDI risk-preference differences between SOE and POE managers, where Table 1 below aligns each cross-ownership difference with its dominant past (P) or future (F) mechanism and the resulting risk propensity in FDI.
We maintain that by categorizing managers’ differences into past experiences and future expectations we capture the majority of factors that affect the decision-making processes of SOE and POE managers. While managers’ past experiences shape their perspectives on particular decisions (e.g., whether an FDI choice aligns with their ideological imprints and values), their future expectations of the same decision can differ, given their distinct future paths and life goals.
Building on existing IB studies, we summarize three major factors from past experiences that affect SOE and POE managers’ strategic decisions: career paths, political connections, and educational backgrounds (Peng, Sun, Pinkham, & Chen, 2009). These factors are crucial in shaping individuals’ value systems and determining their resources (Cuervo-Cazurra et al., 2014), and thus strongly influence their perspectives on both the present and the future.
Variances within SOEs and POEs
Table 2 probes who inside each ownership camp takes riskier FDI investments, tagging each slice by its dominant micro-foundational factors: (P) past experience, (F) future expectations, or (P+F) both. We categorize SOEs and POEs further according to their ownership level (central vs. local; listed vs. non-listed; founder vs. successor vs. professional CEO); industries (strategic sector vs. commercial); resource levels (political connections; soft vs. hard budget constraints), and other differences that shift managers from risk-averse to risk-seeking positions. Furthermore, we integrate these factors into the P+F framework, discussing how each factor affects managers’ FDI risk preferences. In general, the insights from Table 2 strongly reinforce our core thesis: managerial FDI risk-taking is shaped less by ownership labels than by each leader’s past conditioning and future incentives.
Now that we have established that managers are affected by their past divergently depending on whether they come from a SOE or POE, we turn to a discussion of actionable strategies that improve FDI decision making, geared towards each specific ownership type.
Strategies to Thrive: Governing Risk across Ownership Types
Acknowledge That Individuals Are Different in Personal Backgrounds, Imprints, and Goals
We first suggest that scholars and managerial teams recognize the differences between individuals in SOEs and POEs. Each SOE and POE manager is different in interesting and remarkable ways, and these differences influence how they perceive the world and, indeed, make decisions. By incorporating these micro-foundations into SOE studies, scholars will be better able to explain and predict managerial decisions, especially as managers play an ever-increasing role in decision-making (Bruton et al., 2015; Buckley, Devinney, & Louviere, 2007). In addition, SOE managers are selected through drastically different pathways compared with private firm managers (Peng et al., 2016). Such differences in their past experiences can be traced back to their early career stages or even to high school. Meanwhile, these differences persist until retirement, shaping their expectations of the future. Building on this recognition, in the next section (3.2), we tailor governance tools to specific within-group profiles.
Tailor Governance to Within-Group Differences
Table 2 shows that SOE or POE is only a headline; the real driver of FDI decisions, such as risk preferences, is who inside the group signs the cheque. Managers with higher risk tolerance (e.g., municipal-SOE leaders, founder-CEOs, listed-SOE executives) need different guardrails than their more cautious peers. Accordingly, we conclude three actionable points to improve the governance of different types of firms.
(a) Calibrate incentive structures: central-SOE cadres already face political and future career uncertainties; adding large performance-based incentives may distort effort. Instead, tying rewards to policy success might function better. Listed-SOE managers benefit from equity pay but require ex-ante risk caps (e.g., maximum deal size relative to assets).
(b) Match manager type to project risk: politically strategic but commercially risky ventures such as Belt and Road projects may be more attractive to local-SOE teams, while central-SOE cadres should steward large but steady cash-flow operations abroad (e.g., large-scale M&A infrastructure projects in power generation or transmission industries).
(c) Recognize the potential tenure differences between SOE and POE managers. While the tenure of POE managers varies, SOE managers often rotate within the government. Therefore, for a POE manager, the focus should be on ensuring that pay and opportunities within FDI decisions match the individual’s preferences, inducing the POE manager to stay longer and keeping valuable human capital in-house. For SOE managers, however, rotation is out of the SOE’s hands, so the focus should be on ensuring that the SOE manager can perform to the fullest of their potential before they move on.
Research Agenda on Managerial Micro-Heterogeneity
After offering actionable advice to managers on corporate governance mechanisms to ensure managerial efficiency, we next turn to a brief discussion of what we believe are fruitful avenues for future research. First, we encourage future research on SOEs’ internationalization to add a micro-dimension by applying our past-experience-and-future-expectation framework. Such research could build on existing SOE studies by capturing managers’ career imprints and forward payoff horizons from available data sources, and then linking them to revealed FDI choices. Second, researchers need to look inside ownership labels, testing how founder-versus-successor, central-versus-provincial, or soft-versus-hard-budget slices create divergent risk scripts. Succession or cadre-rotation events offer natural experiments for such micro-heterogeneity. Advancing on these fronts should better explain SOEs’ and POEs’ FDI decisions (Santangelo & Symeou, 2024).
Concluding Thoughts
In this piece, we argued that applying a micro foundations perspective to FDI decisions amongst SOEs and POEs can help us understand how these entities make divergent choices. In particular, SOE and POE managers have different past experiences and future expectations, which significantly alters their cognitive bases and ultimately affect the FDI decisions they make. We summarized and categorized the differences between SOE and POE managers, emphasizing the motivations and considerations behind their decision-making processes. This micro-foundations perspective bridges the gap between traditional SOE (and POE) studies and modern SOEs with advanced corporate governance. Our proposed framework is particularly useful for analyzing individual SOE and POE managers’ decisions.
By calibrating incentive structures, matching manager type to project risk, and recognizing potential tenure differences among SOE and POE managers, stakeholders can interact with firm managers more efficiently and effectively. The first step is to acknowledge that managers play a crucial role in shaping investment strategies in both ownership types. Their distinct backgrounds and future expectations influence their preferences and perceptions of each decision. Therefore, calibrating incentive structures and matching manager type to project risk can help firms balance short-term gains with long-term strategic benefits. Furthermore, recognizing potential tenure differences is helpful for interpreting and anticipating managerial behaviors and expectations. Finally, we encourage further studies that apply the past-experience-and-future-expectation framework to reveal the strategic decisions of SOE and POE managers and to explain within-group variations.
About the Authors
Sichang Liu is a Ph.D. student at Tilburg University specializing in the FDI strategies of multinational enterprises, with a particular focus on entry mode, establishment mode, location choice, and M&As. His research explores the role of state-owned enterprises and the complexities of firm-government relationships in shaping foreign investment decisions.
Daniel Gelsing is a Ph.D. student at Tilburg University researching how attributes, psychological states, and cognitive biases of top management team members affect strategic decision-making. He is also involved in various consultancy projects, helping firms with their corporate strategy plans and execution.