P-ISSN 1938-9590
E-ISSN 1938-9604
Vol. 12, Issue 1, 2012February 01, 2012 EDT
ccby-4.0
Teaching and learning global marketing using the web
Teaching and learning global marketing using the web
international trade theoryinternationalization theoryproduct cycle theoryglobal value chain theoryknowledge-based view
Articles in Vol. 12, Issue 1, 2012
Vol. 12, Issue 1, 2012
- Letter from the Editors: Special Issue on Modalities and Tools of International Business EducationIlan Alon
- Teaching and learning global marketing using the webBasil J. Janavaras
- Reductionism in an international entrepreneurship gamePrecha Thavikulwat
- Tools: SWOT in International Business RevisitedMarilyn M. Helms
Janavaras, B. J. 2012. Teaching and learning global marketing using the web. AIB Insights, 12(1): 3–9.