P-ISSN 1938-9590
E-ISSN 1938-9604
Vol. 12, Issue 4, 2012October 01, 2012 EDT
ccby-4.0
Three Multicultural Marketing Directors Walk Into a Bar: And Why It Was No Laughing Matter
Three Multicultural Marketing Directors Walk Into a Bar: And Why It Was No Laughing Matter
Articles in Vol. 12, Issue 4, 2012
Vol. 12, Issue 4, 2012
- Letter from the Editors: Special Issue on the Rise of Culture in International BusinessIlan Alon
- Cultural Value Dimension Theories: Hofstede – A Work in ProgressRomie F. Littrell
- Developing Global Psychological Capital for Business SuccessMansour JavidanJennie Walker
- Changing the Face of International Business Education: The X-Culture ProjectVas TarasPaweł BryłaSusan Forquer GuptaAlfredo JiménezMichael S. MinorTim MuthXavier OrdenanaDaniel RottigRiikka M. SaralaNorhayati ZakariaSrdan Zdravkovic
- Three Multicultural Marketing Directors Walk Into a Bar: And Why It Was No Laughing MatterRochelle Newman-Carrasco
Newman-Carrasco, R. 2012. Three Multicultural Marketing Directors Walk Into a Bar: And Why It Was No Laughing Matter. AIB Insights, 12(4): 18–19.